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How the Pigeon Update Affects Local Search Marketing

When Google made changes to their local ranking algorithm last July, the update was supposed to make local search more closely mimic traditional organic web search rankings. According to Google, the new algorithm improved their distance and location ranking parameters and would provide a better user experience. The …



10 Tips to Choose a Hotel Marketing Agency

The hotel marketing agency you hire will play a large role in the financial success of your business. With the proliferation of hotel marketing companies that has occurred in recent years, the market has become flooded with companies claiming results that they lack the expertise to deliver. How …


Net Neutrality and the OTAs

Following the recent rants of HBO’s “Last Week Tonight” host John Oliver on his comedy news show, I lamented that my dream of a perfect-equality, utopian internet could be corrupted by FCC rules which will allow ISPs (Internet Service Providers) to charge additional fees for preferential access to …



Data harvesting to win travel marketing in the future

Johnny Depp’s new movie Transcendence about a sentient machine that combines infinite, collective intelligence with the full range of human emotions inspired me to contemplate the future of online travel marketing as it relates to data tracking. There hasn’t been a lot written about this subject. I think …


Going Mobile with Your Travel Marketing

As a hotel marketing expert, I foresee an alarming trend. I see a widening gap in the marketing success of the OTAs (online travel agencies) and traditional hotel operators. What’s driving this? Well, OTAs are hiring highly skilled digital professionals (who have moved the playing field and changed …


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