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How the Hummingbird Update Affects Your SEO Efforts

Last year Google enacted the Hummingbird update, introducing their first new search algorithm in more than a decade. Comprised of new elements combined with the best of the old algorithm, Hummingbird was touted as a dramatic rewrite that would return better search engine results. SEO experts were concerned …


Google Rolls Out its Knowledge Graph

Google rolls out its Knowledge Graph that changes the way users search on the web. Launched last week, the Google Knowledge Graph works with users to determine their search intent. For example, search for a generic term like “orange” and a new window will appear with options asking what …


How Lawyers Can Benefit from SEO

How Lawyers Can Benefit from SEO Search engine optimization is the process of improving the volume and quality of traffic to a website organically when searchers type in targeted keywords on search engines like Google, Yahoo or Bing. The ultimate goal is to get a website to rank …


“Do Not Track” Web Browser Option Gaining Momentum

The Federal Trade Commission is appealing to online advertising companies to make their data collecting practices transparent. To give internet users more privacy, the FTC is putting pressure on the online advertising industry to adopt a “do not track” option for web browsers. Tracking cookies, stashed in your …


How To: Research and Analyze Keywords

You understand the importance of getting your website to rank on the first page of search engine results. To get targeted traffic to your website, the first step is keyword research and analysis. Keywords are crucial to any online marketing campaign, and you will be able to find the right keywords by using the right tools. Here are some tips and guidelines for choosing keywords that will increase your search engine rankings.


Google Opens Doors for Summer of Code Program

Google is now accepting applications for Summer of Code 2012, an international program that offers post-secondary school students ages 18 and up a chance to write code for various open source software projects. Google has funded a selection of open source, free software, and technology-related groups in which …


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