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SEO Tip of The Day: How to Optimize Video on YouTube

With a variety of online marketing and interactive marketing platforms from which to choose, YouTube is arguably the most powerful one available. However, the potential for that power is all in how you use YouTube marketing, and how you share your video content. Optimize, Optimize, Optimize. In order …




New Year’s Resolution: Eliminate Duplicate Website Content

When it comes to web design and optimizing a site for search engines, content is King. However, search engines count negatively against sites containing considerable amounts of completely matching content or similar content. Oftentimes, closely-matching content within a site isn’t an attempt to attract search results; rather, duplicate content …


SEO Tip of the Day: Landing Page Optimization

In addition to bidding on your keywords for Pay-Per-Click campaigns, there are further foundations to set for a successful PPC campaign.  Landing page optimization is arguably the most important part of an effective PPC campaign. (Read our previous entry detailing PPC ad and paid search results)  A landing page is the page a …




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