Importance of a Monthly Marketing Plan

By developing a monthly marketing plan for your business, you will continuously employ fresh strategies that will help elevate your business’s visibility, credibility, and reputation. A coordinated, digital monthly marketing plan will assist you in putting a concerted effort into a full range of digital marketing channels that …


Happy Birthday Twitter!

March 21, 2012 marks social media network Twitter’s sixth birthday. It’s hard to believe that it was six years ago that co-founder Jack Dorsey tweeted the first ever tweet. Today, Twitter boasts over 500 million registered users and is undeniably the leading micro-blogging system on the web. The …


Questions to Ask Before Your Website Redesign

When redesigning a website, people often seek to imitate another company’s site they admire or go straight to a design expert for help. However, those are steps that should be taken much further down the road. The first issue to address – before paying any attention to aesthetics …


Five Up and Coming Social Media Networks

In 2010, social check-in service Foursquare achieved a record number of account signups and currently boasts over 15 million users worldwide. Virtual bulletin board Pinterest has become the hottest social network of 2012, with over 10 million unique visitors and a new iPad app coming soon. It’s astonishing …


SXSW Garners Much Social Media Buzz

SXSW Interactive wrapped up this week to make way for the music portion of the festival in Austin, and the conference continues to garner much online chatter over the social media sphere. Twitter was the overwhelming leader in social at SXSW, driving 93% of the conversation, while Facebook …


New Apps Debut at SXSW Interactive

Each year thousands of digital creatives attend the SXSW Interactive Festival in Austin, eagerly anticipating new technologies and mobile apps to be introduced. In 2007, Twitter was the breakout social media app that presented real time micro-blogging to the world. Location-based social media platforms like Foursquare and Gowalla …


Homeless Hotspots Stirs Up Controversy at SXSW

The annual South By Southwest Interactive festival is underway, featuring presentations on interactive marketing, cutting edge technology, and social media marketing from industry leaders. One of the biggest news stories to come out of the conference this year is the “Homeless Hotspots” initiative. As part of a charitable …