SEO Tip of the Day: Landing Page Optimization

In addition to bidding on your keywords for Pay-Per-Click campaigns, there are further foundations to set for a successful PPC campaign.  Landing page optimization is arguably the most important part of an effective PPC campaign. (Read our previous entry detailing PPC ad and paid search results)  A landing page is the page a …


SEO Tip of the Day:Watch Your Bounce Rate

It is important to pay close attention to your bounce rate. As defined by Google Analytic, “Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality–a high bounce rate …