Digital Marketing and PR Concepts for Entrepreneurs

With almost 90 percent of consumers relying on internet searches to inform their purchasing decisions, entrepreneurs cannot afford to neglect the PR opportunities offered by digital marketing. And yet many of today‚Äôs startup entrepreneurs are finding themselves struggling to market their businesses through digital channels. While these budding …


SEO Basics Every PR Executive Should Know

As more and more of our daily activities and interactions occur online, PR firms are abandoning the notion of separate online and offline marketing channels in favor of integrated marketing solutions that embrace both. While television, newspapers, and various forms of printed media are still viable tools of …