How to Objectively Measure Social Media Success

You’ve implemented a social media strategy for your organization. You post daily updates and tweets and you start to see an increase in followers. However, in the world of social media marketing, it can be difficult to objectively measure results if you’re not sure what to look for. …


Two New Features that Improve Facebook Marketing

On Thursday Facebook rolled out two new features that drastically improve the way companies market their products and services on the social media platform. For starters, Facebook has finally introduced the capability to schedule postings. While this was previously available by installing third party apps, this much needed …


How To: Gain Customers Using Social Media

Social media marketing is a powerful method to showcase a company’s products or services to new audiences in various places. However, one must be careful not to sell immediately on social media, but focus on building a loyal following that leads to potential customers. By being informative and …


Five Up and Coming Social Media Networks

In 2010, social check-in service Foursquare achieved a record number of account signups and currently boasts over 15 million users worldwide. Virtual bulletin board Pinterest has become the hottest social network of 2012, with over 10 million unique visitors and a new iPad app coming soon. It’s astonishing …


Social Media’s Influence on Super Tuesday

There was much hype this year for the Super Tuesday Republican primaries, particularly because of the influence of social media, which has been more prevalent in the 2012 election than ever before. As GOP candidates Mitt Romney, Rick Santorum, Newt Gingrich, and Ron Paul battled over 10 states …


How To: Set Up Your Business Page on Facebook

A Facebook business page is valuable for communicating with your customers as well as for search engine optimization purposes. Facebook marketing allows businesses to create targeted messages and to leverage personal recommendations from patrons. If you don’t have a Facebook page designated for your business, follow this step-by-step …