Twitter No Longer Syncing with LinkedIn

Twitter has ended its two and a half year partnership with LinkedIn to share conversations on both platforms. For users, this means tweets will no longer be displayed on LinkedIn. LinkedIn users will still be able to post updates and press a button to share on Twitter, but …



GooglePlus One Year Later

GooglePlus One Year Later. Today marks the one year anniversary of the launch of Google+. On June 28, 2011 Google rolled out its social media platform Google+ to rival Facebook’s dominance in the social media category. However, one year later Google’s “next big thing” is being called a …


Watch Out for Viddy

The popular iOS app Viddy is being called the “Twitter of video” for its 15-second promotional videos that create new opportunities for brands to engage their audiences. The video sharing app made a big impression at the South by Southwest Interactive Conference earlier this year, debuting videos with …


How Companies Measure Social Media ROI

Companies and their CEOs seem to be increasingly interested in the potential of social media marketing, according to studies conducted this month. A recent IBM study of 1,709 global CEOs found that 16% participate in social media, but that number is expected to grow to 57% in the …


What Causes Videos to Go Viral?

YouTube videos are an effective – and free – method for companies to share content with audiences. In fact, the rate at which videos are viewed is astonishing. More than 500 years worth of YouTube videos are viewed on Facebook every day, and Twitter shares 700 YouTube videos …


How To: Gain Customers Using Social Media

Social media marketing is a powerful method to showcase a company’s products or services to new audiences in various places. However, one must be careful not to sell immediately on social media, but focus on building a loyal following that leads to potential customers. By being informative and …