Google Maps’ New Ads Improve Click-Through Rates

Google has redesigned advertisements used in its Maps application to include more user-friendly features. The company has already reported a 100% increase in click-through rates due to the newly designed ads. Search results now feature larger, easily clickable buttons that show up in more places on the phone’s …


Apple Cuts Google Maps Out of iPhone

It’s been long suspected that Apple will replace Google Maps with its own mapping technology, and today the company confirmed that iOS 6 will feature a proprietary mapping application. Up until now, iPhone users have relied on the Google Maps application to find locations worldwide. However, over the …


Google Opens Doors for Summer of Code Program

Google is now accepting applications for Summer of Code 2012, an international program that offers post-secondary school students ages 18 and up a chance to write code for various open source software projects. Google has funded a selection of open source, free software, and technology-related groups in which …


Google Play: The New Revolutionary Online Market

Google has eliminated Android Market and introduced a new forum for digital entertainment, Google Play. The entirely cloud-based destination, rolled out on March 6, combines all the features from Android Market, Google Music, and Google eBookstore in one online space. Users can access movies, books, music, and apps …




New Kindle Line to Feature HTML5 & CSS3

Last month, Amazon’s CEO Jeff Bezos announced that the company would be adding four new models to its Kindle fleet – the Kindle, Kindle Touch, Kindle Touch 3G and the Kindle Fire tablet. The Kindle Fire will be Amazon’s first touch screen color tablet, based on the Android …