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email marketing best practices

Email Marketing Best Practices: Tips to Upgrade Your Campaign

Email marketing remains an effective tool for businesses to reach customers and promote product releases, discount offers, and company news. The medium allows businesses to communicate with their customers to keep them informed and help generate sales. Yet, numerous companies need more knowledge regarding email marketing best practices to launch and maintain effective email marketing campaigns. To help our readers

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Building A Successful Email Marketing Campaign

EDITORIAL: An Email Marketing Lesson from Apple (and other Fortune 500 companies)

In an article published on Martech Series on Feb. 27, 2021, 6 Email Marketing Lessons from Fortune 500 Companies, the author takes a look at some Fortune 500 Companies, including Apple, to see what lessons about email marketing can be drawn from them. Here is an excerpt from this article:  “As technology continues to advance, so does a customer’s expectations. As

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