Online Marketing Strategies

How to design interesting email newsletters your customers will love Designing a great email newsletter is hard work. It doesn’t matter whether you’re just starting out in public relations or if you’re a long-time online marketing pro, trying to create a winning email newsletter can be an intimidating …


How to Use Segmentation to Improve Your Emails

Why segmentation should be a part of your email marketing strategy As a dedicated marketer, you’re always working to improve your emails and make them more effective. You craft catchy subject lines, incorporate limited time offers, and optimize your emails for mobile so they look great on any …