GooglePlus One Year Later

GooglePlus One Year Later. Today marks the one year anniversary of the launch of Google+. On June 28, 2011 Google rolled out its social media platform Google+ to rival Facebook’s dominance in the social media category. However, one year later Google’s “next big thing” is being called a …


Five Common Facebook Marketing Mistakes

Social media marketing is an effective method to interact with your target audience and showcase products and services. Facebook marketing is especially powerful with its 900 million users constantly commenting, liking and interacting with brands. However, there are common mistakes that companies make on Facebook that may jeopardize …


Facebook Now Offering Mobile-Only Advertising

Facebook first introduced its Sponsored Stories advertisements in January of 2011. Then in December, the social network announced it would bring Sponsored Stories into the News Feed portion of the Facebook home page. These advertisements are more subtle than ads in the right-hand side desktop in that they …


Two New Features that Improve Facebook Marketing

On Thursday Facebook rolled out two new features that drastically improve the way companies market their products and services on the social media platform. For starters, Facebook has finally introduced the capability to schedule postings. While this was previously available by installing third party apps, this much needed …


How Companies Measure Social Media ROI

Companies and their CEOs seem to be increasingly interested in the potential of social media marketing, according to studies conducted this month. A recent IBM study of 1,709 global CEOs found that 16% participate in social media, but that number is expected to grow to 57% in the …



Happy Birthday Twitter!

March 21, 2012 marks social media network Twitter’s sixth birthday. It’s hard to believe that it was six years ago that co-founder Jack Dorsey tweeted the first ever tweet. Today, Twitter boasts over 500 million registered users and is undeniably the leading micro-blogging system on the web. The …