GooglePlus One Year Later

GooglePlus One Year Later. Today marks the one year anniversary of the launch of Google+. On June 28, 2011 Google rolled out its social media platform Google+ to rival Facebook’s dominance in the social media category. However, one year later Google’s “next big thing” is being called a …



How to Objectively Measure Social Media Success

You’ve implemented a social media strategy for your organization. You post daily updates and tweets and you start to see an increase in followers. However, in the world of social media marketing, it can be difficult to objectively measure results if you’re not sure what to look for. …


Five Common Facebook Marketing Mistakes

Social media marketing is an effective method to interact with your target audience and showcase products and services. Facebook marketing is especially powerful with its 900 million users constantly commenting, liking and interacting with brands. However, there are common mistakes that companies make on Facebook that may jeopardize …


Facebook Now Offering Mobile-Only Advertising

Facebook first introduced its Sponsored Stories advertisements in January of 2011. Then in December, the social network announced it would bring Sponsored Stories into the News Feed portion of the Facebook home page. These advertisements are more subtle than ads in the right-hand side desktop in that they …


Two New Features that Improve Facebook Marketing

On Thursday Facebook rolled out two new features that drastically improve the way companies market their products and services on the social media platform. For starters, Facebook has finally introduced the capability to schedule postings. While this was previously available by installing third party apps, this much needed …


Facebook Shifts Focus to Mobile Apps

Facebook Shifts Focus to Mobile Apps Back in April Facebook officially announced its plans to purchase Instagram for an astonishing $1 billion. This week the social media platform rolled out its own photo sharing app, Facebook Cam, now available in the App Store for free. The app was …