Google offering behavioral targeted advertising

Google is set to start displaying advertisements today to users based on their interests, which are determined using their previous online activities. This form of advertising is known collectively as behavioral targeting, and has been adopted by most of Google’s competitors, drawing criticism from privacy advocates and some …


Google backs out of advertising deal with Yahoo

The long awaited verdict is in with regards to the long awaited proposed advertising deal between Google and Yahoo. On Wednesday, Google officially announced its decision to bow out of the publicly scrutinized advertising arrangement. The proposed arrangement of search engines #1 and #2 working directly together created …


Google and Yahoo agree to postpone advertising deal

Amid all of the controversy and press regarding the potential advertising agreement between online mogul Google and its smaller counterpart Yahoo, the two tycoons have agreed to a brief delay in proceedings. The brief delay is reportedly a courtesy to the Justice Department, allowing them more time to investigate …


Google’s targeted advertising system

You do not get to be the holder of upwards of 70 percent of the search advertising market without a clear and fine tuned strategy. The principle that Google’s advertising business was founded on is to deliver the right information to the right person at the right time. …


More on the Google & Yahoo Advertising deal

As previously covered- opinions in favor of and against the proposed advertising deal between Google and Yahoo are strong. Those against the deal often cite the fact that Google controls roughly 70 percent of the search advertising market, painting it as a monopoly. Those in favor of the …


Advertising on Google’s content network

Advertising on Google’s content network introduces several new advertising techniques designed to be more user friendly and targeted. The enhancements are frequency capping, frequency reporting, improved ads quality, and view-through conversions. The new frequency capping enhancement will enable advertisers to have control over the amount of times the same …