Google Maps’ New Ads Improve Click-Through Rates

Google has redesigned advertisements used in its Maps application to include more user-friendly features. The company has already reported a 100% increase in click-through rates due to the newly designed ads. Search results now feature larger, easily clickable buttons that show up in more places on the phone’s …


Apple Reveals New Products at WWDC 2012

On June 11 Apple kicked off its annual WWDC. Now in its 23rd year, the highly anticipated developer’s conference reportedly sold out of tickets in just 1 hour and 43 minutes. People from 60 countries made the journey to San Francisco to join 1,000 Apple engineers at the …


Apple Cuts Google Maps Out of iPhone

It’s been long suspected that Apple will replace Google Maps with its own mapping technology, and today the company confirmed that iOS 6 will feature a proprietary mapping application. Up until now, iPhone users have relied on the Google Maps application to find locations worldwide. However, over the …


Google Rolls Out its Knowledge Graph

Google rolls out its Knowledge Graph that changes the way users search on the web. Launched last week, the Google Knowledge Graph works with users to determine their search intent. For example, search for a generic term like “orange” and a new window will appear with options asking what …


Google unleashes Wave upon us-Google Wave

The innovative and ingenious creators of Google Maps, Jens and Lars Rasmussen, have been busily developing Google’s newest communication and collaboration tool-Google Wave. For the past two years, the brothers have been in Australia developing the new tool for communicating over the Web. They exhibited their work for …


Google Transit now features NYC

Google has unveiled an addition to Google Transit on Google Maps-users can now navigate the entire New York metro region including the subway system, commuter rail, bus and ferry services from the Metropolitan Transit Agency (MTA), the Port Authority of New York and Jersey, New Jersey Transit and …