Introducing Google Analytics for Mobile Apps

Introducing Google Analytics for Mobile Apps. As of last year, consumers are spending more time on mobile apps than on the web, according to a study by Flurry Analytics. In fact, smartphone and tablet shipments have exceeded that of laptops and desktops for the first time, according to …


GooglePlus One Year Later

GooglePlus One Year Later. Today marks the one year anniversary of the launch of Google+. On June 28, 2011 Google rolled out its social media platform Google+ to rival Facebook’s dominance in the social media category. However, one year later Google’s “next big thing” is being called a …


Google Maps’ New Ads Improve Click-Through Rates

Google has redesigned advertisements used in its Maps application to include more user-friendly features. The company has already reported a 100% increase in click-through rates due to the newly designed ads. Search results now feature larger, easily clickable buttons that show up in more places on the phone’s …


Apple Cuts Google Maps Out of iPhone

It’s been long suspected that Apple will replace Google Maps with its own mapping technology, and today the company confirmed that iOS 6 will feature a proprietary mapping application. Up until now, iPhone users have relied on the Google Maps application to find locations worldwide. However, over the …


Facebook Shifts Focus to Mobile Apps

Facebook Shifts Focus to Mobile Apps Back in April Facebook officially announced its plans to purchase Instagram for an astonishing $1 billion. This week the social media platform rolled out its own photo sharing app, Facebook Cam, now available in the App Store for free. The app was …


Google Rolls Out its Knowledge Graph

Google rolls out its Knowledge Graph that changes the way users search on the web. Launched last week, the Google Knowledge Graph works with users to determine their search intent. For example, search for a generic term like “orange” and a new window will appear with options asking what …


How Lawyers Can Benefit from SEO

How Lawyers Can Benefit from SEO Search engine optimization is the process of improving the volume and quality of traffic to a website organically when searchers type in targeted keywords on search engines like Google, Yahoo or Bing. The ultimate goal is to get a website to rank …