Interactive Agency

3 Signs You’ve Found the Right Interactive Agency 89 percent of consumers turn to the internet to help them make purchasing decisions, according to a study conducted by Fleishman-Hillard. This makes clear just how crucial interactive marketing strategies are to your company’s success. With so much riding on …


Interactive Marketing Agencies

How to Choose the Best Interactive Marketing Agency If you’ve been in business for any length of time, you’ve probably worked with a few different interactive marketing agencies. How many times have you had this experience – you’ve interviewed agencies and finally chosen one that you’re certain is …



Metrics Every Marketing Manager Should Be Tracking

As a dedicated marketer, you are constantly monitoring your marketing campaigns to make sure they are achieving the desired results. If you, like many marketing managers, are only checking traffic and leads, you’re missing out on valuable information that could make a real difference in the way you …


Market Automation Software Review of Pardot

Marketing automation software takes many of the lead nurturing tasks that eat up your marketing department’s time – sending out emails, creating landing pages, and qualifying leads, to name just a few – and accomplishes them automatically. You can set up drip marketing campaigns that automate your email …


Optimizing Landing Pages

Using landing pages that are not optimized to maximize visitor-to-lead conversions is like trying to box with a blindfold on: you may get a few lucky hits, but you’re going to miss most of your chances to score. Landing pages are the component of inbound marketing campaigns where …