How Groupon Can Hurt Your Business

Over half a million merchants from every corner of the globe have used the online daily deals site juggernaut that is Groupon Small business owners implement Groupon (and other online daily deal site) promotions with such frequency that issuing a Groupon has almost become a rite of passage …


How to sell products in America

Consumers around the world shop online, but what they’re buying and how they use product reviews and social media to influence their decisions vary widely. Digital and online media have dramatically increased the way consumers can see, touch and buy brands, and have opened up thousands of new …



How to Objectively Measure Social Media Success

You’ve implemented a social media strategy for your organization. You post daily updates and tweets and you start to see an increase in followers. However, in the world of social media marketing, it can be difficult to objectively measure results if you’re not sure what to look for. …



How Lawyers Can Benefit from SEO

How Lawyers Can Benefit from SEO Search engine optimization is the process of improving the volume and quality of traffic to a website organically when searchers type in targeted keywords on search engines like Google, Yahoo or Bing. The ultimate goal is to get a website to rank …