Introducing Google Analytics for Mobile Apps

Introducing Google Analytics for Mobile Apps. As of last year, consumers are spending more time on mobile apps than on the web, according to a study by Flurry Analytics. In fact, smartphone and tablet shipments have exceeded that of laptops and desktops for the first time, according to …


Marketing with Augmented Reality Technology

Brands like H&M, De Beers and Tacori are using augmented reality technology to revolutionize the way they market to consumers. Augmented reality (AR) platforms create an interactive experience for customers; like being able to virtually try on clothes through a device such as their mobile phone or tablet. …