How To: Research and Analyze Keywords

You understand the importance of getting your website to rank on the first page of search engine results. To get targeted traffic to your website, the first step is keyword research and analysis. Keywords are crucial to any online marketing campaign, and you will be able to find the right keywords by using the right tools. Here are some tips and guidelines for choosing keywords that will increase your search engine rankings.



SEO Tip of the Day- Intro to SEO Copywriting

SEO copywriting is all about perpetuating relevance between users and search engines.  As a site’s relevance to users increases based on their interactions and usage patterns in analytics of a site, so does its relevance to search engines. The more relevant a page is to searchers, the higher the search ranking a …


SEO Tip of the Day – Choosing Targeted Keywords

When choosing keywords, start local, then target as specifically as possible. Often, targeting your local demographic by incorporating local search phrases allows local searchers to naturally boost your search engine ranking.  From region to region, a variety of linguistic idiosyncracies exist. For example, soda, cola, soft drink and pop all …