Email Marketing Do’s and Dont’s

Email marketing campaigns are highly effective for customer acquisition and retention. They provide direct, personal messages to consumers – with measurable results. When it comes to email marketing, the ultimate goal is to attract interest and responses. Too often, creative aesthetics are thrown in for visual appeal, but …


SEO Tip of the Day: Landing Page Optimization

In addition to bidding on your keywords for Pay-Per-Click campaigns, there are further foundations to set for a successful PPC campaign.  Landing page optimization is arguably the most important part of an effective PPC campaign. (Read our previous entry detailing PPC ad and paid search results)  A landing page is the page a …