Introducing Google Analytics for Mobile Apps

Introducing Google Analytics for Mobile Apps. As of last year, consumers are spending more time on mobile apps than on the web, according to a study by Flurry Analytics. In fact, smartphone and tablet shipments have exceeded that of laptops and desktops for the first time, according to …


Google Maps’ New Ads Improve Click-Through Rates

Google has redesigned advertisements used in its Maps application to include more user-friendly features. The company has already reported a 100% increase in click-through rates due to the newly designed ads. Search results now feature larger, easily clickable buttons that show up in more places on the phone’s …


Marketing with Augmented Reality Technology

Brands like H&M, De Beers and Tacori are using augmented reality technology to revolutionize the way they market to consumers. Augmented reality (AR) platforms create an interactive experience for customers; like being able to virtually try on clothes through a device such as their mobile phone or tablet. …


Apple Cuts Google Maps Out of iPhone

It’s been long suspected that Apple will replace Google Maps with its own mapping technology, and today the company confirmed that iOS 6 will feature a proprietary mapping application. Up until now, iPhone users have relied on the Google Maps application to find locations worldwide. However, over the …



Facebook Shifts Focus to Mobile Apps

Facebook Shifts Focus to Mobile Apps Back in April Facebook officially announced its plans to purchase Instagram for an astonishing $1 billion. This week the social media platform rolled out its own photo sharing app, Facebook Cam, now available in the App Store for free. The app was …