Going Mobile with Your Travel Marketing

As a hotel marketing expert, I foresee an alarming trend. I see a widening gap in the marketing success of the OTAs (online travel agencies) and traditional hotel operators. What’s driving this? Well, OTAs are hiring highly skilled digital professionals (who have moved the playing field and changed …


Introducing Google Analytics for Mobile Apps

Introducing Google Analytics for Mobile Apps. As of last year, consumers are spending more time on mobile apps than on the web, according to a study by Flurry Analytics. In fact, smartphone and tablet shipments have exceeded that of laptops and desktops for the first time, according to …


Google Maps’ New Ads Improve Click-Through Rates

Google has redesigned advertisements used in its Maps application to include more user-friendly features. The company has already reported a 100% increase in click-through rates due to the newly designed ads. Search results now feature larger, easily clickable buttons that show up in more places on the phone’s …



Facebook Shifts Focus to Mobile Apps

Facebook Shifts Focus to Mobile Apps Back in April Facebook officially announced its plans to purchase Instagram for an astonishing $1 billion. This week the social media platform rolled out its own photo sharing app, Facebook Cam, now available in the App Store for free. The app was …


Will Facebook trump Google after its IPO?

There has been a lot of speculation since Facebook filed for initial public offering (IPO) with the U.S. Securities and Exchange Commission on February 1, 2012. The social media network will soon join the ranks of fellow Silicon Valley tech giant Google. The Facebook IPO will likely be …