Google’s targeted advertising system

You do not get to be the holder of upwards of 70 percent of the search advertising market without a clear and fine tuned strategy. The principle that Google’s advertising business was founded on is to deliver the right information to the right person at the right time. …


Google plans to digitize newspaper archives

Mountain View, Calif., Google has started the long process of scanning microfilm of the historic archives of consenting newspapers to enable users to search for them online. Users can initially search for historical newspaper articles on Google News and Google will eventually enable the individual newspapers to display …


Advertising on Google’s content network

Advertising on Google’s content network introduces several new advertising techniques designed to be more user friendly and targeted. The enhancements are frequency capping, frequency reporting, improved ads quality, and view-through conversions. The new frequency capping enhancement will enable advertisers to have control over the amount of times the same …