How to Create Buyer Personas for Your Business

Gain priceless insights into the best way to market to your customers As a well-informed marketer, you know just how valuable buyer personas can be to your business. Buyer personas, also known as marketing personas, are fictionalized characters that marketers create to represent their target audience so they …


Best SEO Practices for WordPress Sites

How to gain the highest SERP position for your WordPress site If you’re looking for a way to improve the search engine performance of your WordPress site, it’s time to examine your SEO (search engine optimization) practices. Google takes into account a lot of different factors when determining …


Metrics Every Marketing Manager Should Be Tracking

As a dedicated marketer, you are constantly monitoring your marketing campaigns to make sure they are achieving the desired results. If you, like many marketing managers, are only checking traffic and leads, you’re missing out on valuable information that could make a real difference in the way you …


Market Automation Software Review of HubSpot

The goal of market automation software is spelled out in its name: it is meant to maximize your marketing efforts by automating the flow and essential tasks of your marketing campaigns. Businesses of all sizes can benefit from this software; it can enable small businesses with few or …


Market Automation Software Review of Marketo

As online marketing has grown to become an essential part of successful business marketing strategies, the number of marketing automation software products on the market has expanded at an ever accelerating rate. There are now literally hundreds of products designed to make the chores associated with online marketing …


Twitter Marketing Tips

With more than 284 million monthly users, Twitter has a marketing reach that your business cannot afford to ignore. This popular social media platform gives you a great way to engage with your customers, allowing you to share ideas and build your company brand with fun, fast-reading tweets. …