SEO Tip of the Day – Choosing Targeted Keywords

When choosing keywords, start local, then target as specifically as possible. Often, targeting your local demographic by incorporating local search phrases allows local searchers to naturally boost your search engine ranking.  From region to region, a variety of linguistic idiosyncracies exist. For example, soda, cola, soft drink and pop all …



Search Impression and Branding a Company

To target direct response business, search is your solution. In efforts to further explore the implications of online visibility and its effects on company branding and recognition, Google recently performed a study to isolate the search results of organic search terms on paid search ads across four categories: …