Are Negative Keywords Important for PPC Performance?
Sean d'Oliveira
April 15, 2021
Negative keywords play a role in PPC efforts just as keywords do. In an article on Search Engine Journal, What Are Keywords & How They Work in PPC published on Feb. 16, 2021, the author takes a look at the different keyword components of a PPC campaign. Here is an excerpt from the article discussing negative keywords. “Negative keywords are used
