How to Build Your Email Marketing List Organically

Email marketing is highly effective for customer acquisition and retention because it produces direct, personal messages that are easily tracked and measured. So what are some ways to grow your email marketing list for you to reach a larger audience? You should be promoting email sign-ups on your …


Interactive Barcodes Increase Interest for Brands

Brands are using interactive barcodes in their marketing strategies to amplify consumer interaction and interest in movies, retail and entertainment. Universal Pictures, Brooks Shoe Company and World Wrestling Entertainment (WWE) have all started to increase their use of interactive barcodes such as QR codes that typically require download …