Social Media Marketing by LeBron James

Last night, after weeks of media frenzy and round-the-clock speculation, two time NBA Most Valuable Player LeBron James announced his decision to sign with the Miami Heat, joining Dwyane Wade and Chris Bosh, during an hour-long prime time special on ESPN. The announcement was the culmination of weeks …



Microsoft and the Search Market

Microsoft is under scrutiny once again, this time for its seemingly stubborn approach to investing in the search market. Some investor’s shareholders are questioning aloud why the company is willing to spend billions to compete in the dominated search market, continuously losing money and market share. Recently Steve …