The Latest Interactive Marketing Strategies

Recently our Social Media Coordinator Danielle Terpko had the chance to attend marketing strategy discussions led by local marketing experts. The discussions were lively and informative, leaving us with some valuable insights that we are eager to share about the latest interactive marketing strategies.


Five Common Facebook Marketing Mistakes

Social media marketing is an effective method to interact with your target audience and showcase products and services. Facebook marketing is especially powerful with its 900 million users constantly commenting, liking and interacting with brands. However, there are common mistakes that companies make on Facebook that may jeopardize …


Are Your Social Media Efforts Working?

More and more businesses are recognizing the value of social media marketing campaigns, but may not know exactly how to measure social media’s return on investment (ROI). To find information that is meaningful to your company, here are some social media metrics you should be aware of. To …




SEO Tip of the Day: Landing Page Optimization

In addition to bidding on your keywords for Pay-Per-Click campaigns, there are further foundations to set for a successful PPC campaign.  Landing page optimization is arguably the most important part of an effective PPC campaign. (Read our previous entry detailing PPC ad and paid search results)  A landing page is the page a …