How Companies Measure Social Media ROI

Companies and their CEOs seem to be increasingly interested in the potential of social media marketing, according to studies conducted this month. A recent IBM study of 1,709 global CEOs found that 16% participate in social media, but that number is expected to grow to 57% in the …


Are Your Social Media Efforts Working?

More and more businesses are recognizing the value of social media marketing campaigns, but may not know exactly how to measure social media‚Äôs return on investment (ROI). To find information that is meaningful to your company, here are some social media metrics you should be aware of. To …