Twitter No Longer Syncing with LinkedIn

Twitter has ended its two and a half year partnership with LinkedIn to share conversations on both platforms. For users, this means tweets will no longer be displayed on LinkedIn. LinkedIn users will still be able to post updates and press a button to share on Twitter, but …



June 30 is Social Media Day

Saturday, June 30, 2012 is Mashable’s third annual Social Media Day – dedicated to recognizing the digital revolution. Fourteen US cities and two state governments have officially recognized June 30 is Social Media Day, among them San Diego and Tampa were the most recent cities to join the …


GooglePlus One Year Later

GooglePlus One Year Later. Today marks the one year anniversary of the launch of Google+. On June 28, 2011 Google rolled out its social media platform Google+ to rival Facebook’s dominance in the social media category. However, one year later Google’s “next big thing” is being called a …


Watch Out for Viddy

The popular iOS app Viddy is being called the “Twitter of video” for its 15-second promotional videos that create new opportunities for brands to engage their audiences. The video sharing app made a big impression at the South by Southwest Interactive Conference earlier this year, debuting videos with …


How to Objectively Measure Social Media Success

You’ve implemented a social media strategy for your organization. You post daily updates and tweets and you start to see an increase in followers. However, in the world of social media marketing, it can be difficult to objectively measure results if you’re not sure what to look for. …


Five Common Facebook Marketing Mistakes

Social media marketing is an effective method to interact with your target audience and showcase products and services. Facebook marketing is especially powerful with its 900 million users constantly commenting, liking and interacting with brands. However, there are common mistakes that companies make on Facebook that may jeopardize …