SXSW Garners Much Social Media Buzz

SXSW Interactive wrapped up this week to make way for the music portion of the festival in Austin, and the conference continues to garner much online chatter over the social media sphere. Twitter was the overwhelming leader in social at SXSW, driving 93% of the conversation, while Facebook …


New Apps Debut at SXSW Interactive

Each year thousands of digital creatives attend the SXSW Interactive Festival in Austin, eagerly anticipating new technologies and mobile apps to be introduced. In 2007, Twitter was the breakout social media app that presented real time micro-blogging to the world. Location-based social media platforms like Foursquare and Gowalla …


Homeless Hotspots Stirs Up Controversy at SXSW

The annual South By Southwest Interactive festival is underway, featuring presentations on interactive marketing, cutting edge technology, and social media marketing from industry leaders. One of the biggest news stories to come out of the conference this year is the “Homeless Hotspots” initiative. As part of a charitable …