Online advertising and you

Behavioral targeted advertising has begun-and as most issues that revolve around privacy tend to be, it is generating controversy. Those in favor recognize the value of the ability to reach your target audience without the need to funnel funds into an abyss hoping for a bite and those …


Google offering behavioral targeted advertising

Google is set to start displaying advertisements today to users based on their interests, which are determined using their previous online activities. This form of advertising is known collectively as behavioral targeting, and has been adopted by most of Google’s competitors, drawing criticism from privacy advocates and some …


Attention spans & online video habits

The attention spans of online video viewers are improving. Previously viewers were searching for and watching short clips online, and online content was generated based on those findings and habits. As time goes on and users become more technology savvy, they have begun to utilize the convenience of …


Google and Yahoo agree to postpone advertising deal

Amid all of the controversy and press regarding the potential advertising agreement between online mogul Google and its smaller counterpart Yahoo, the two tycoons have agreed to a brief delay in proceedings. The brief delay is reportedly a courtesy to the Justice Department, allowing them more time to investigate …


Google’s targeted advertising system

You do not get to be the holder of upwards of 70 percent of the search advertising market without a clear and fine tuned strategy. The principle that Google’s advertising business was founded on is to deliver the right information to the right person at the right time. …