SXSW Garners Much Social Media Buzz

SXSW Interactive wrapped up this week to make way for the music portion of the festival in Austin, and the conference continues to garner much online chatter over the social media sphere. Twitter was the overwhelming leader in social at SXSW, driving 93% of the conversation, while Facebook …


New Apps Debut at SXSW Interactive

Each year thousands of digital creatives attend the SXSW Interactive Festival in Austin, eagerly anticipating new technologies and mobile apps to be introduced. In 2007, Twitter was the breakout social media app that presented real time micro-blogging to the world. Location-based social media platforms like Foursquare and Gowalla …


Homeless Hotspots Stirs Up Controversy at SXSW

The annual South By Southwest Interactive festival is underway, featuring presentations on interactive marketing, cutting edge technology, and social media marketing from industry leaders. One of the biggest news stories to come out of the conference this year is the “Homeless Hotspots” initiative. As part of a charitable …


Who Will Purchase Twitter

Rumors are circulating about companies potentially interested in purchasing Twitter, as the micro-blogging platform continues to increase in popularity. It has become common for larger companies to gauge the success of novice startups, and if they foresee profit potential that can enhance their current operations, they tend to …


Anatomy of a search engine

A search engine is essentially a tool whose performance level is dependent upon the amount of information it has the capacity to accumulate and draw from. For this reason, while the World Wide Web would appear to be free, it is actually exchanging its service for little bits …


Google’s Chrome

Google has unleashed its latest innovative approach to the World Wide Web-a web browser called Chrome. The concept behind creating a new web browser when there are currently a plethora of them in existence is simple-when the first and existing web browsers were developed users were looking at …


Google and YouTube

It is foreseeable that Google’s purchase of YouTube has the potential to be one of the best technological acquisitions of all time. In the aftermath of the acquisition, YouTube has enjoyed an increase in volume of its user-contributed videos. The master of search engines and online marketing tools is …