Google backs out of advertising deal with Yahoo

The long awaited verdict is in with regards to the long awaited proposed advertising deal between Google and Yahoo. On Wednesday, Google officially announced its decision to bow out of the publicly scrutinized advertising arrangement. The proposed arrangement of search engines #1 and #2 working directly together created …


Google and Yahoo agree to postpone advertising deal

Amid all of the controversy and press regarding the potential advertising agreement between online mogul Google and its smaller counterpart Yahoo, the two tycoons have agreed to a brief delay in proceedings. The brief delay is reportedly a courtesy to the Justice Department, allowing them more time to investigate …


Yahoo rethinks online advertising

Online marketing and advertising has the same basic goals as its marketing counterparts-to connect advertisers with their targeted audience. Yahoo is adapting to the times and taking an innovative step forward with a new way of handling its advertising techniques. APT is a system developed by Yahoo to buy and …


More on the Google & Yahoo Advertising deal

As previously covered- opinions in favor of and against the proposed advertising deal between Google and Yahoo are strong. Those against the deal often cite the fact that Google controls roughly 70 percent of the search advertising market, painting it as a monopoly. Those in favor of the …