Watch Out for Viddy

The popular iOS app Viddy is being called the “Twitter of video” for its 15-second promotional videos that create new opportunities for brands to engage their audiences. The video sharing app made a big impression at the South by Southwest Interactive Conference earlier this year, debuting videos with …


How to Objectively Measure Social Media Success

You’ve implemented a social media strategy for your organization. You post daily updates and tweets and you start to see an increase in followers. However, in the world of social media marketing, it can be difficult to objectively measure results if you’re not sure what to look for. …


Facebook Shifts Focus to Mobile Apps

Facebook Shifts Focus to Mobile Apps Back in April Facebook officially announced its plans to purchase Instagram for an astonishing $1 billion. This week the social media platform rolled out its own photo sharing app, Facebook Cam, now available in the App Store for free. The app was …



Google’s One Stop Shop for Nonprofits

Google’s One Stop Shop for Nonprofits Google for Nonprofits was first launched a few years ago to provide nonprofit organizations with free or discounted resources to reach donors, improve operations, and raise awareness. This year, the new Google for Nonprofits program aims to greatly increase the number of …


What Causes Videos to Go Viral?

YouTube videos are an effective – and free – method for companies to share content with audiences. In fact, the rate at which videos are viewed is astonishing. More than 500 years worth of YouTube videos are viewed on Facebook every day, and Twitter shares 700 YouTube videos …


Social Media’s Influence on Super Tuesday

There was much hype this year for the Super Tuesday Republican primaries, particularly because of the influence of social media, which has been more prevalent in the 2012 election than ever before. As GOP candidates Mitt Romney, Rick Santorum, Newt Gingrich, and Ron Paul battled over 10 states …