The main goal of an e-commerce website is to sell and promote products and services, so it's essential to create an ideal user experience in order to convert visitors into consumers. When designing an e-commerce website there are certain strategies that can be utilized to help improve conversion rates. An effective e-commerce site allows visitors to easily shop, check-out, track shipping and print confirmations without leaving the website.
Best Practices for Designing an E-commerce Website
To achieve high conversion rates, an e-commerce website should provide consumers with everything they need to make a confident, informed decision. These design best practices will optimize your e-commerce website for increased conversion:
A solid e-commerce platform is the foundation of any online business. These check-out page strategies can help improve conversion rates and increase the company's bottom line. An effective method to test strategies and design techniques of your e-commerce website is through A/B split testing. Split testing can identify the best promotional strategies for your company, right down to details like the location to place a call-to-action or the best color button to use.
Blue Interactive Agency provides professional e-commerce design solutions for businesses of all types. Our goal is to provide companies with all the necessary web design services to create a secure online shopping experience. We utilize the latest technologies to offer professional custom design, credit card payment solutions, interactive check-out pages, custom functionality and much more. Our e-commerce sites are easy to use for customers and easy to manage for website owners.