Social media has become a prevalent aspect in our culture. People are constantly updating their status, checking their news feed, tweeting about their experiences and sharing photos with their online groups. As a company looking to grow and maintain relevance in this fast-paced world, it is important to have a presence in the social media network - LinkedIn, Foursquare, Facebook, Twitter, Pinterest, YouTube, to name a few. By advertising in these spaces you introduce yourself to new clients and build your "tribe."
Unlike traditional forms of marketing like magazines and local advertisements, social media networks reach a global audience. By advertising on a site like Foursquare you create the opportunity for new consumers to see you product, try it out and then post recommendations and photos about your company. Whether you are a mom-and-pop shop or a national chain or brand, sites like Foursquare provide you with tools to engage your customers and fans.
The term "tribe" in the online world was coined by Seth Gobin and is known as a following [or community] interested in seeing you succeed. Social media allows users who like your product and your company to come together and rally for your success. They can share your website with others, "Like" your Facebook page, tweet about your brand, etc.
Compared to pay-per-click ads like Google Adwords, social media advertising is relatively inexpensive and it can be used to target specific audiences.
Let's look at how to utilize the social media networking site LinkedIn for marketing purposes.
The first step is to create a Linkedin account for your company; then go to "Linkedin Advertising." You'll be allowed to create a 25-character ad title and 75-character body copy, as well a 50 x 50 pixel icon. You can also target your audience by location, company, job title, school, skills, group, gender and age. The minimum daily budget is $10, or $300 a month. Then all you have to do is keep track of your profits and see if there is a noticeable change. You can poll your customers to find out how they found you. If they mention the ad, you know it is working.
Social media gives you the opportunity to build relationships with connected, influential individuals. Marketing in social media can introduce your business and your product to new consumers on a global level. Social media marketing is cost-efficient and reaches a wide targeted audience.