Blue Interactive Agency

YouTube Marketing

Chances are you've been on YouTube or have heard about it. The website allows people to upload, view and share videos, making YouTube the world's largest video sharing site - an average of 800 million unique users every month spending 15 to 25 minutes on the site each day.

Whether you are a small company or large one, using YouTube as a marketing tool can increase revenues and create more customer loyalty. Just like Twitter and Facebook, YouTube is a great avenue to interact with your customer base. Some companies have integrated interactive campaigns to answer questions and provide comments.You can also use YouTube to demonstrate a new product and showcase your services or product line.

Advertising with video ads is a cost-effective way to strengthen consumer loyalty and reach potential new customers. YouTube's TrueView ad program gives users control over which ads they want to see and when. You pay only when a viewer watches your ad. This ad progam has four formats, so you can choose how to promote your video. When people search for video, browse content or watch videos, "In-Search" lets you target your ad by choosing the search terms you want the ad to appear next to on YouTube or the Google video search results page. When a viewer clicks your ad, they will go to your video page, or channel. There, they can watch more videos and subscribe to your channel at no cost to you. You can also use a free call-to-action overlay on your video to direct traffic to your website or social network.

"In-Display" ads show up alongside suggested videos on YouTube or websites across the Google Display network. They work just like In-Search ads and viewers by default are taken to your channel to watch your video. "In-Stream" ads play before a viewer's video and after 5 seconds gives the viewer the option to skip the ad or continue to the regular programming. If they skip the ad, you are not charged for the view. "In-Slate" ads appear before videos on YouTube that are more than 10 minutes long. Viewers can choose to watch one of three ads before their video begins, then watch it without further breaks, or they can simply watch their programming with commercial breaks.

It's easy to create and manage TrueView campaigns because Google AdWords for video has all the tools you need.

If you are interested in learning more about developing a YouTube advertising campaign, contact Blue Interactive at 954.779.2801.

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