Search Engine Marketing, or SEM, is an Internet marketing strategy that promotes online businesses and websites by increasing visibility in search engine result pages (SERPs) by the implementation of paid placement, contextual advertising and paid inclusion.
Assure that your website is strategically placed in the path of potential consumers who are searching for what your business provides. Search Engine Marketing strategies provide organic results, where the consumer is consciously seeking out your services, without there being any direct or intruding marketing force from your business. Doing so yields a higher conversion rate, lower cost and most importantly, a higher ROI.
The realm of SEM encompasses the range of all activities involved in performing Search Engine Optimization (SEO), managing paid listings within the search engines, submitting sites to directories and developing online marketing strategies for businesses, organizations and individuals.