Brands are using interactive barcodes in their marketing strategies to amplify consumer interaction and interest in movies, retail and entertainment. Universal Pictures, Brooks Shoe Company and World Wrestling Entertainment (WWE) have all started to increase their use of interactive barcodes such as QR codes that typically require download through a Smartphone. Marketers place the QR [...]
Read MoreInteractive Barcodes Increase Interest for Brands
August 27th, 2010Tags: consumer interaction, interactive barcodes, Interactive Marketing, interactive marketing campaign, marketing strategies, print and promotional materials, print marketing, print material, qr codes, video content
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Facebook Places: The Newest Location-Based Social Media App
August 20th, 2010On Wednesday, August 18, Facebook launched Places, their location-based social media application – which is gradually rolling out to all U.S. users in the next few days. Like other popular location-based social media networks, you can check in from your mobile device to immediately share where you are. Facebook Places also allows you to share [...]
Read MoreTags: facebook, Facebook application for iPhone, facebook marketing, Facebook Places, Interactive Marketing, location-based app, Location-Based Social Media App, location-based social networks, social media application, social media marketing, social media networks
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Simon Cowell Using SEO Tactics to Improve His Image
August 13th, 2010Over the last 9 seasons of American Idol, Simon Cowell has been a controversial figure with his straight-talking and abrasive comments, earning him both fans and enemies. But when you Google “Simon Cowell”, what do you find? Over 20 pages of fan sites, biographies, news about his charity work – and no negative stories.
Critics are [...]
Tags: blogging strategies, Interactive Marketing, online reputation management, reputation management, Search Engine Optmization, seo copywriting, SEO press releases, seo strategies, SEO tactics, simon cowell seo strategies, social media marketing
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YouTube’s “Life in a Day” Experiment Gets 80,000 Entries
August 6th, 2010Producer Ridley Scott of Gladiator and Black Hawk Down and Academy award-winning director Kevin Macdonald of The Last King of Scotland invited the world to share their Life in a Day on July 24, 2010. The historic global experiment’s goal is to create a user-generated film shot in a single day. On July 24, people [...]
Read MoreTags: facebook marketing, LinkedIn marketing, social media marketing, social media platforms, twitter marketing, youtube, youtube marketing, YouTube website
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SEO Tip of the Day: What Does Google Caffeine Mean for You?
July 30th, 2010Last month, Google’s official blog announced their completion of a new web indexing system called Caffeine. “Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered. Whether it’s a news story, a blog or a forum post, you can now find links [...]
Read MoreTags: blogging strategies, Blue interactive agency, facebook marketing, Google Caffeine indexing system, Interactive Marketing, Search Engine Marketing, Search Engine Optmization, social media marketing, twitter marketing
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Facebook Reaches 500 Million Users…and Some Interesting Facebook Facts!
July 23rd, 2010This week, Facebook reached its 500 million members milestone. CEO Mark Zuckerberg, who is the youngest self-made billionaire CEO, appeared in an interview with Diane Sawyer on ABC World News. A full-length feature film about the rise of Facebook called The Social Network is set to hit theaters in October. Mark Zuckerberg has already recorded [...]
Read MoreTags: facebook, facebook marketing, Interactive Marketing, social media marketing, social media networks
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iPhone 4: The Big Announcement
July 16th, 2010Apple held an invite-only press conference in Cupertino, California at 9am Pacific Time to discuss the iPhone 4 and issues with the phone’s reception. Since the phone was launched three weeks ago, it has sold over 3 million units. In the last few weeks, the iPhone 4’s reported antenna problems have spurred rumblings of dissatisfaction [...]
Read MoreTags: Apple iPhone, Apple iPhone 4, facebook, iPhone 4, social media marketing, twitter marketing, youtube marketing
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