Google Social Search & The Value of Brand Consistency in Word-of-Mouth Marketing

February 1st, 2010

At the end of last week, Google Social Search broke out of its experimental phase, making itself available in beta for all users to create a more personally-tailored search experience. 
Outside of Facebook (which has a strong privacy setting against being indexed by search engines), various blogs, social networks and collaboration sites a user is connected to will appear in SERPs when [...]

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How to Increase Website Traffic Using Social Media Marketing Strategies

January 20th, 2010

With over 350 million active users and more than 65 million users currently accessing Facebook through mobile devices, and upwards of 700,000 local businesses with active Pages, Facebook fuels and facilitates the necessity of interactive marketing to increase web traffic.
 About 175 million of Facebook’s active users sign in to Facebook on any given day.  Within the [...]

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New Year’s Resolution: Eliminate Duplicate Website Content

January 12th, 2010

When it comes to web design and optimizing a site for search engines, content is King. However, search engines count negatively against sites containing considerable amounts of completely matching content or similar content.
Oftentimes, closely-matching content within a site isn’t an attempt to attract search results; rather, duplicate content tends to occur because bulletin boards or blogs [...]

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Warm Wishes for a Successful 2010 from Blue Interactive Agency

January 6th, 2010

 

Happy New Year!
We at Blue Interactive Agency extend our best wishes for a happy 2010 to you and your family.
Reflecting on 2009, we experienced Tweets and Status Updates, the emergence of Bing, and Google’s new blended search results page providing all types of results from news stories to blog postings; images, YouTube videos and even social media [...]

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Yahoo Finally Integrates Local Listings and Maps into Search Results

December 15th, 2009

After years of users having to type city names, zip codes, and far more information than anyone should have to in order to retrieve maps and directions in search results, Yahoo is finally offering a more streamlined service.  The company announced today it has improved its local business search result pages, allowing users to locate [...]

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