How is your office getting ready to celebrate the Olympic Games? Here at Blue Interactive Agency we are getting ready to compete! While some of the best athletes in the world are preparing for gold, so are the eager staffers of Blue Interactive, who are awaiting the first 2012 Summer Olympics Office Games.
Spread throughout a three week period, employees will be able to flex their competitive spirit and take part in ten games designed to help build teamwork, test their communication and leadership skills, and physical fitness in the series of events that will take place. Four teams of two will compete in a series of challenges in hopes of winning gold, and did I mention a brand new Apple iPad? Continue reading “Blue Interactive Agency to Kick-off First 2012 Summer Olympics Office Games” »
As of last year, consumers are spending more time on mobile apps than on the web, according to a study by Flurry Analytics. In fact, smartphone and tablet shipments have exceeded that of laptops and desktops for the first time, according to another study by Kleiner Perkins Caufield & Byers. In line with the shift to mobile devices, Google is introducing Analytics for mobile apps, both Android and iOS. The free Mobile App Analytics tool is now available in beta and offers the following features: Continue reading “Introducing Google Analytics for Mobile Apps” »
Twitter has ended its two and a half year partnership with LinkedIn to share conversations on both platforms. For users, this means tweets will no longer be displayed on LinkedIn. LinkedIn users will still be able to post updates and press a button to share on Twitter, but the reverse is no longer an option.
In an official Twitter blog post by Michael Sippey, the consumer product chief emphasizes “providing the core Twitter consumption experience through a consistent set of products and tools…developers should not ‘build client apps that mimic or reproduce the mainstream Twitter consumer client experience.’ That guidance continues to apply as much as ever today. Related to that, we’ve already begun to more thoroughly enforce our Developer Rules of the Road with partners, for example with branding, and in the coming weeks, we will be introducing stricter guidelines around how the Twitter API is used.” Continue reading “Twitter No Longer Syncing with LinkedIn” »
On Saturday, June 30, the world celebrated Social Media Day to pay homage to the digital revolution that has changed the way we communicate. Social Media Day is a global event first introduced by Mashable in 2010 that is now held in over 275 cities. From New York to Dubai, each region had its own method of celebrating the special day over the weekend.
Tech startup Urthecast planned a 500-person flash mob along New York City’s Hudson River Park. Tourists were surprised with an 11-minute dance that involved formations of the @ sign and the hash tag in honor of Social Media Day. The event was organized by Flash Mob of America on Twitter and Meetup.com, and spread by word of mouth.
Social Media Day in Buffalo was held at Statler City’s Lobby Bar where 150 social media professionals and enthusiasts young and old gathered for food, prizes, and competitions like the social media challenge where contestants were asked to complete a five-item checklist of activities using various social media platforms. Television screens in the upscale bar played live tweets throughout the three-hour event while participants tweeted, took pictures and shot videos to share with their social networks. Continue reading “How Cities Around the World Celebrated Social Media Day” »
Saturday, June 30, 2012 is Mashable’s third annual Social Media Day – dedicated to recognizing the digital revolution. Fourteen US cities and two state governments have officially recognized June 30 as Social Media Day, among them San Diego and Tampa were the most recent cities to join the social media scene.
Celebrate by hosting or attending a meetup in your area. Mashable is hosting meetups on June 30 in 516 cities around the world, from New York to Sydney to Buenos Aires. This is a global celebration of technological advancements that allow people from all around the world to communicate in real time. Mashable Meetups are organized by fans and readers, and provide an opportunity for people to meet and chat about social media and tech offline. They can consist of informal gatherings of social media minds or technology influencers, discussing web culture, viral videos, social media marketing best practices, and much more. Continue reading “June 30 is Social Media Day!” »
Today marks the one year anniversary of the launch of Google+. On June 28, 2011 Google rolled out its social media platform Google+ to rival Facebook’s dominance in the social media category. However, one year later Google’s “next big thing” is being called a ghost town. 170 million people have signed up for Google+, compared to over 900 million people on Facebook. comScore released a report earlier this year showing users spent an average of 3.3 minutes on Google+ in the month of January, compared to 7.5 hours on Facebook in the same month. Another report by RJ Metrics showed that even among active users on Google+, their average time between posts was 12 days and 30% of people who post once never return to the social media platform again. In contrast, 53% of Facebook users and 33% of Twitter users engage with the platforms daily according to a report by the Pew Internet & American Life Project.
Facebook has integrated with WordPress to offer a new plugin that allows users to share blog content on the social media network with just one click. The plugin can be downloaded on WordPress under the name Facebook for WordPress. “The plugin was built by Facebook engineers in collaboration with open source partners, and makes it simple for anyone to make their WordPress site more social – no coding required,” says Facebook engineer Matt Kelly in a blog post.
Now, WordPress publishers are able to cross-publish content on their blogs and on their Facebook Timelines and Pages they manage. For example, mention a friend in a WordPress blog post and it will appear on that person’s Facebook Timeline. It will also appear on the author’s Facebook Timeline and the company’s Facebook Page as the information is further distributed. Continue reading “Facebook Integrates with WordPress to allow Social Publishing” »