In addition to gathering as much online real estate in your brand’s name, another great way to enhance your search marketing campaign and dominate search involves bidding on your company name for PPC or Pay-Per-Click campaigns for search engines. PPC campaigns are the results you see in a light yellow-colored panel at the top of search results and in a [...]
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SEO Tip of the Day: PPC Ads, Paid Search Results and Conquesting Keywords
Tuesday, November 10th, 2009SEO vs PPC
Friday, July 25th, 2008Search engine optimization or pay per click? This is a decision that is pored over thoughtfully, questionably and often. Pay per click, or PPC, certainly would appear to be the winner in the simplicity department if a company has the financial backing for such an endeavor. Large corporations have taken over the PPC campaign scene, making it near [...]
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