Google has officially declared a new factor into their search ranking: site speed. According to Google, site speed “reflects how quickly a website responds to web requests”. Speeding up your website is more important than ever. Google’s internal studies have shown that when a site responds slowly, visitors tend to spend less time there.
For these [...]
Posts Tagged ‘reputation management’
SEO Tip of the Day: How to Speed Up Your Website’s Page Load Time
Friday, April 30th, 2010Tags: Google Webmaster Tools, increase web traffic, online reputation, Page Speed, reputation management, WebPagetest, website analytics, website optimization
Posted in SEO Tip of the Day, Search News | View Comments
Explaining SEO to a CEO: Interactive Marketing & Social Media Marketing Strategies
Wednesday, March 17th, 2010In this multi-part series, we’re discussing the development of marketing and socialization with a narrow focus on how news is received and shared and the role brands play in seamlessly interfacing with media to incorporate marketing into our everyday lives.
Our last segment covered social networking and its role in human interaction over time, even before the [...]
Tags: campaign strategy, facebook, Interactive Marketing, interactive marketing campaign, interactive marketing campaign strategy, marketing campaign strategy, reputation management, Search Engine Marketing, Social Media, social media marketing, social media marketing strategy, social networking, Twitter
Posted in News | View Comments
Discovering, Protecting & Growing your Online Reputation: Google Yourself
Tuesday, February 9th, 2010Q: What belongs to you, but other people use it more than you do?
A: Your name.
Q: Who is searching your name in Google?
A: Everyone but you.
A recent study showed less than half of Americans have entered their own name into the search box to see what results appeared.
However, prospects for employment can be greatly affected by [...]
Tags: facebook, google alerts, google profile, linkedin, online reputation, online reputation management, protect your online reputation, reputation management, Twitter, youtube
Posted in SEO Tip of the Day, Social Media News | View Comments
SEO Tip of the Day- Anchor Text
Monday, November 2nd, 2009Anchors, Aweigh: What’s the Weight of Your Anchor Text?
Anchor text is the visible, clickable text in a hyperlink.
The number one search factor lies in having inbound links from other sites. However, not all links are created equally.
Let’s say your website offers Brand Development Strategies and Creative Email Campaigns.
Ideally, the text in their content would be [...]
Tags: Anchor text, brand development strategies, brand development strategy, brand experience, creative e-mail marketing campaigns, creative email campaigns, e-mail campaigns, e-mail marketing, email campaigns, email marketing, email marketing solution, reputation management, social media marketing, strong brand
Posted in SEO Tip of the Day | View Comments
Social Media Tips: Prevent a Sweet Strategy From Leaving a Bad Taste
Thursday, October 22nd, 2009Define and Protect Your Brand
Before taking the plunge into Social Media Marketing, keep in mind that it is more than just a novel, fun idea. Though it may look simple from the outside, a lot of thought must be put into a long-term plan in order to have a successful social media marketing campaign. To [...]
Tags: brand monitoring, brand reputation, brand's online identity, corporate social media strategy, facebook, online identity, reporting and analytics, reputation management, social media accounts, social media marketing, social media marketing campaign, target audience, Twitter, website analytics
Posted in SEO Tip of the Day, Search News, Social Media News | View Comments
What is the Value of Your Fans or Followers in Social Media?
Tuesday, September 29th, 2009What is the value of your fans or followers in social media?
Though it’s difficult to have a firm grip on facts and numbers when it comes to rationalizing the amount of time spent towards account and reputation management on social media, the value of Facebook fans and Twitter followers can be measured. As a packaged [...]
Tags: facebook fans, facebook marketing, quality followers, reputation management, search engine rankings, seo strategies, Social Media, social media marketing, success in social media, target demographics with social media, targeting for social media, twitter followers, twitter marketing
Posted in SEO Tip of the Day, Social Media News | View Comments