Every social media marketing campaign should consist of relevant, engaging content at the core of its strategy. Every status update should be a part of building your brand. And don’t underestimate the value of garnering those Facebook “Likes”. According to Mashable, Facebook users who click the “Like” button typically have 2.4 times more friends than [...]
Read MorePosts Tagged ‘reputation management’
What’s Your Social Media Content Strategy?
Thursday, January 13th, 2011Tags: facebook marketing, reputation management, Social Media Content Strategy, social media marketing, Social Media Optimization
Posted in Social Media News | No Comments »
Simon Cowell Using SEO Tactics to Improve His Image
Friday, August 13th, 2010Over the last 9 seasons of American Idol, Simon Cowell has been a controversial figure with his straight-talking and abrasive comments, earning him both fans and enemies. But when you Google “Simon Cowell”, what do you find? Over 20 pages of fan sites, biographies, news about his charity work – and no negative stories. Critics [...]
Read MoreTags: blogging strategies, Interactive Marketing, online reputation management, reputation management, Search Engine Optmization, seo copywriting, SEO press releases, seo strategies, SEO tactics, simon cowell seo strategies, social media marketing
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SEO Tip of the Day: How to Speed Up Your Website’s Page Load Time
Friday, April 30th, 2010Google has officially declared a new factor into their search ranking: site speed. According to Google, site speed “reflects how quickly a website responds to web requests”. Speeding up your website is more important than ever. Google’s internal studies have shown that when a site responds slowly, visitors tend to spend less time there. For [...]
Read MoreTags: Google Webmaster Tools, increase web traffic, online reputation, Page Speed, reputation management, WebPagetest, website analytics, website optimization
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Explaining SEO to a CEO: Interactive Marketing & Social Media Marketing Strategies
Wednesday, March 17th, 2010In this multi-part series, we’re discussing the development of marketing and socialization with a narrow focus on how news is received and shared and the role brands play in seamlessly interfacing with media to incorporate marketing into our everyday lives. Our last segment covered social networking and its role in human interaction over time, even before [...]
Read MoreTags: campaign strategy, facebook, Interactive Marketing, interactive marketing campaign, interactive marketing campaign strategy, marketing campaign strategy, reputation management, Search Engine Marketing, Social Media, social media marketing, social media marketing strategy, social networking, Twitter
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Discovering, Protecting & Growing your Online Reputation: Google Yourself
Tuesday, February 9th, 2010Q: What belongs to you, but other people use it more than you do? A: Your name. Q: Who is searching your name in Google? A: Everyone but you. A recent study showed less than half of Americans have entered their own name into the search box to see what results appeared. However, prospects for employment [...]
Read MoreTags: facebook, google alerts, google profile, linkedin, online reputation, online reputation management, protect your online reputation, reputation management, Twitter, youtube
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SEO Tip of the Day- Anchor Text
Monday, November 2nd, 2009Anchors, Aweigh: What’s the Weight of Your Anchor Text? Anchor text is the visible, clickable text in a hyperlink. The number one search factor lies in having inbound links from other sites. However, not all links are created equally. Let’s say your website offers Brand Development Strategies and Creative Email Campaigns. Ideally, the text in [...]
Read MoreTags: Anchor text, brand development strategies, brand development strategy, brand experience, creative e-mail marketing campaigns, creative email campaigns, e-mail campaigns, e-mail marketing, email campaigns, email marketing, email marketing solution, reputation management, social media marketing, strong brand
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Social Media Tips: Prevent a Sweet Strategy From Leaving a Bad Taste
Thursday, October 22nd, 2009Define and Protect Your Brand Before taking the plunge into Social Media Marketing, keep in mind that it is more than just a novel, fun idea. Though it may look simple from the outside, a lot of thought must be put into a long-term plan in order to have a successful social media marketing campaign. [...]
Read MoreTags: brand monitoring, brand reputation, brand's online identity, corporate social media strategy, facebook, online identity, reporting and analytics, reputation management, social media accounts, social media marketing, social media marketing campaign, target audience, Twitter, website analytics
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