Tag Archives: reputation management

How Cities Around the World Celebrated Social Media Day

On Saturday, June 30, the world celebrated Social Media Day to pay homage to the digital revolution that has changed the way we communicate. Social Media Day is a global event first introduced by Mashable in 2010 that is now held in over 275 cities. From New York to Dubai, each region had its own method of celebrating the special day over the weekend.

Tech startup Urthecast planned a 500-person flash mob along New York City’s Hudson River Park. Tourists were surprised with an 11-minute dance that involved formations of the @ sign and the hash tag in honor of Social Media Day. The event was organized by Flash Mob of America on Twitter and Meetup.com, and spread by word of mouth.

Social Media Day in Buffalo was held at Statler City’s Lobby Bar where 150 social media professionals and enthusiasts young and old gathered for food, prizes, and competitions like the social media challenge where contestants were asked to complete a five-item checklist of activities using various social media platforms. Television screens in the upscale bar played live tweets throughout the three-hour event while participants tweeted, took pictures and shot videos to share with their social networks. Continue reading “How Cities Around the World Celebrated Social Media Day” »


Google+ One Year Later

Today marks the one year anniversary of the launch of Google+. On June 28, 2011 Google rolled out its social media platform Google+ to rival Facebook’s dominance in the social media category. However, one year later Google’s “next big thing” is being called a ghost town. 170 million people have signed up for Google+, compared to over 900 million people on Facebook. comScore released a report earlier this year showing users spent an average of 3.3 minutes on Google+ in the month of January, compared to 7.5 hours on Facebook in the same month. Another report by RJ Metrics showed that even among active users on Google+, their average time between posts was 12 days and 30% of people who post once never return to the social media platform again. In contrast, 53% of Facebook users and 33% of Twitter users engage with the platforms daily according to a report by the Pew Internet & American Life Project.

While there is a small loyal following that swears by Google+, it’s safe to say that the social media platform’s popularity has yet to trump that of Facebook. Continue reading “Google+ One Year Later” »


How to Objectively Measure Social Media Success

You’ve implemented a social media strategy for your organization. You post daily updates and tweets and you start to see an increase in followers. However, in the world of social media marketing, it can be difficult to objectively measure results if you’re not sure what to look for. We’ve compiled a list of performance indicators to help you measure your brand’s social media presence.

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Two New Features that Improve Facebook Marketing

On Thursday Facebook rolled out two new features that drastically improve the way companies market their products and services on the social media platform. For starters, Facebook has finally introduced the capability to schedule postings. While this was previously available by installing third party apps, this much needed option greatly improves the Facebook user experience. Social media marketers everywhere can now click on the clock icon to schedule updates in 15-minutes intervals and up to six months in advance. You can even choose a date in the past, and Facebook will automatically place the posting in the appropriate place on the page’s timeline.

The second valuable function Facebook introduced yesterday is the Admin Roles option. Admins of business pages can now assign five different levels of roles to others, ranging from manager, content creator, moderator, advertiser and insights analyst. Each role has different permissions (see chart on left) so that each user only has access to what they need to do for their job function. For example, a content creator can post status updates while a moderator can only view and respond to comments. An insights analyst does not have publishing capabilities but can view Facebook insights. The five levels of permissions help companies boost their security for improved brand monitoring and reputation management. Continue reading “Two New Features that Improve Facebook Marketing” »


Google’s One-Stop Shop for Nonprofits: What is Google+ ?

One of the ways nonprofit organizations can promote their cause through interactive media is by joining the Google+ community. Here you can talk to other nonprofits, share best practices for social media marketing and find new donors and volunteers. Follow these steps to create a thriving Google+ Page for your nonprofit organization.

  1. First you will need a Google account and a personal Google+ profile, so open an account and log in. On your Google+ profile, select “Create a page” and fill out the details about your nonprofit including an introduction, contact information and website.
  2. Now you’re ready to post updates for your nonprofit. Be sure to post frequently and to keep your profile fresh so that more people are likely to engage with your organization.
  3. Create different circles for different audience members of your organization. For example, you can grow circles of volunteers, board members and donors. Encourage people to add your nonprofit to their circles so you can in turn add them to your circles.
  4. Start a Hangout on Google+ where people can gather live to discuss topics your organization cares about. Let your followers know when you’ll be hanging out and what topic you will be discussing over video chat.
  5. As with any social media platform, it’s necessary to monitor conversations for reputation management. Your followers will appreciate timely responses to their comments. Even if some of their comments are negative, they can always be steered towards a deeper conversation.
  6. When you’re ready to share your Google+ page with more people, select “Spread the word.” This will allow you to share your page in a post with people from your personal Google+ profile.
  7. Tell everyone including your donors, volunteers and clients about your Google+ page in your newsletters and on your website. Add a Google+ page to your website by grabbing HTML code here.

If you have any questions about setting up or managing your Google+ page, contact us at Blue Interactive Agency. We offer internet marketing solutions including social media marketing services, SEO strategy and link building for companies to increase their online visibility. Call us at 965-779-2801 to see how we can help.


How To: Gain Customers Using Social Media

Social media marketing is a powerful method to showcase a company’s products or services to new audiences in various places. However, one must be careful not to sell immediately on social media, but focus on building a loyal following that leads to potential customers. By being informative and entertaining, social media is an effective way to connect with buyers. Here are a few ways to build that loyal following that leads to customer acquisition. Continue reading “How To: Gain Customers Using Social Media” »


Social Media’s Influence on Super Tuesday

Social Media’s Influence on Super TuesdayThere was much hype this year for the Super Tuesday Republican primaries, particularly because of the influence of social media, which has been more prevalent in the 2012 election than ever before. As GOP candidates Mitt Romney, Rick Santorum, Newt Gingrich, and Ron Paul battled over 10 states and 419 delegates up for grabs on Tuesday, social media networks were abuzz over the debates. Now the results are in – Mashable reports there were over 530,000 social media comments across the web inspired by Super Tuesday.

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