At the end of last week, Google Social Search broke out of its experimental phase, making itself available in beta for all users to create a more personally-tailored search experience.
Outside of Facebook (which has a strong privacy setting against being indexed by search engines), various blogs, social networks and collaboration sites a user is connected to will appear in SERPs when [...]
Posts Tagged ‘social media marketing’
Google Social Search & The Value of Brand Consistency in Word-of-Mouth Marketing
Monday, February 1st, 2010Tags: customers, facebook, Google, linkedin, Search Engine Marketing, search results, Social Media, social media marketing, social media marketing campaign, Twitter
Posted in Social Media News | No Comments »
Warm Wishes for a Successful 2010 from Blue Interactive Agency
Wednesday, January 6th, 2010
Happy New Year!
We at Blue Interactive Agency extend our best wishes for a happy 2010 to you and your family.
Reflecting on 2009, we experienced Tweets and Status Updates, the emergence of Bing, and Google’s new blended search results page providing all types of results from news stories to blog postings; images, YouTube videos and even social media [...]
Tags: Interactive Marketing, online business strategy, Search Engine Marketing, SEO, social media marketing
Posted in News | No Comments »
SEO Tip of the Day: Landing Page Optimization
Wednesday, November 11th, 2009In addition to bidding on your keywords for Pay-Per-Click campaigns, there are further foundations to set for a successful PPC campaign. Landing page optimization is arguably the most important part of an effective PPC campaign. (Read our previous entry detailing PPC ad and paid search results)
A landing page is the page a user arrives at when they click on a [...]
Tags: bounce rate, creating a landing page, higher quality score, Increase your ROI, landing page, landing page optimization, marketing strategy, Pay-Per-Click campaigns, PPC ad copy, ppc campaign, Relevant landing page, ROI conversions, social media marketing, social media marketing strategy, strategic landing page, successful PPC campaign
Posted in SEO Tip of the Day | No Comments »
SEO Tip of the Day- Anchor Text
Monday, November 2nd, 2009Anchors, Aweigh: What’s the Weight of Your Anchor Text?
Anchor text is the visible, clickable text in a hyperlink.
The number one search factor lies in having inbound links from other sites. However, not all links are created equally.
Let’s say your website offers Brand Development Strategies and Creative Email Campaigns.
Ideally, the text in their content would be [...]
Tags: Anchor text, brand development strategies, brand development strategy, brand experience, creative e-mail marketing campaigns, creative email campaigns, e-mail campaigns, e-mail marketing, email campaigns, email marketing, email marketing solution, reputation management, social media marketing, strong brand
Posted in SEO Tip of the Day | 1 Comment »
Social Media Tips: Prevent a Sweet Strategy From Leaving a Bad Taste
Thursday, October 22nd, 2009Define and Protect Your Brand
Before taking the plunge into Social Media Marketing, keep in mind that it is more than just a novel, fun idea. Though it may look simple from the outside, a lot of thought must be put into a long-term plan in order to have a successful social media marketing campaign. To [...]
Tags: brand monitoring, brand reputation, brand's online identity, corporate social media strategy, facebook, online identity, reporting and analytics, reputation management, social media accounts, social media marketing, social media marketing campaign, target audience, Twitter, website analytics
Posted in SEO Tip of the Day, Search News, Social Media News | No Comments »