Small business owners can easily get too involved in the day-to-day operations of their business to spend any time brainstorming marketing ideas to stay competitive and reach new customers. In a hyper-connected world where a strong online presence could mean better growth opportunities, 2013 looks to be a year of significantly increased online investment for small businesses. Continue reading “Marketing Ideas, Business Marketing Tactics” »
Twitter has ended its two and a half year partnership with LinkedIn to share conversations on both platforms. For users, this means tweets will no longer be displayed on LinkedIn. LinkedIn users will still be able to post updates and press a button to share on Twitter, but the reverse is no longer an option.
In an official Twitter blog post by Michael Sippey, the consumer product chief emphasizes “providing the core Twitter consumption experience through a consistent set of products and tools…developers should not ‘build client apps that mimic or reproduce the mainstream Twitter consumer client experience.’ That guidance continues to apply as much as ever today. Related to that, we’ve already begun to more thoroughly enforce our Developer Rules of the Road with partners, for example with branding, and in the coming weeks, we will be introducing stricter guidelines around how the Twitter API is used.” Continue reading “Twitter No Longer Syncing with LinkedIn” »
On Saturday, June 30, the world celebrated Social Media Day to pay homage to the digital revolution that has changed the way we communicate. Social Media Day is a global event first introduced by Mashable in 2010 that is now held in over 275 cities. From New York to Dubai, each region had its own method of celebrating the special day over the weekend.
Tech startup Urthecast planned a 500-person flash mob along New York City’s Hudson River Park. Tourists were surprised with an 11-minute dance that involved formations of the @ sign and the hash tag in honor of Social Media Day. The event was organized by Flash Mob of America on Twitter and Meetup.com, and spread by word of mouth.
Social Media Day in Buffalo was held at Statler City’s Lobby Bar where 150 social media professionals and enthusiasts young and old gathered for food, prizes, and competitions like the social media challenge where contestants were asked to complete a five-item checklist of activities using various social media platforms. Television screens in the upscale bar played live tweets throughout the three-hour event while participants tweeted, took pictures and shot videos to share with their social networks. Continue reading “How Cities Around the World Celebrated Social Media Day” »
Saturday, June 30, 2012 is Mashable’s third annual Social Media Day – dedicated to recognizing the digital revolution. Fourteen US cities and two state governments have officially recognized June 30 as Social Media Day, among them San Diego and Tampa were the most recent cities to join the social media scene.
Celebrate by hosting or attending a meetup in your area. Mashable is hosting meetups on June 30 in 516 cities around the world, from New York to Sydney to Buenos Aires. This is a global celebration of technological advancements that allow people from all around the world to communicate in real time. Mashable Meetups are organized by fans and readers, and provide an opportunity for people to meet and chat about social media and tech offline. They can consist of informal gatherings of social media minds or technology influencers, discussing web culture, viral videos, social media marketing best practices, and much more. Continue reading “June 30 is Social Media Day!” »
Today marks the one year anniversary of the launch of Google+. On June 28, 2011 Google rolled out its social media platform Google+ to rival Facebook’s dominance in the social media category. However, one year later Google’s “next big thing” is being called a ghost town. 170 million people have signed up for Google+, compared to over 900 million people on Facebook. comScore released a report earlier this year showing users spent an average of 3.3 minutes on Google+ in the month of January, compared to 7.5 hours on Facebook in the same month. Another report by RJ Metrics showed that even among active users on Google+, their average time between posts was 12 days and 30% of people who post once never return to the social media platform again. In contrast, 53% of Facebook users and 33% of Twitter users engage with the platforms daily according to a report by the Pew Internet & American Life Project.
While there is a small loyal following that swears by Google+, it’s safe to say that the social media platform’s popularity has yet to trump that of Facebook. Continue reading “Google+ One Year Later” »
The popular iOS app Viddy is being called the “Twitter of video” for its 15-second promotional videos that create new opportunities for brands to engage their audiences. The video sharing app made a big impression at the South by Southwest Interactive Conference earlier this year, debuting videos with custom designed filters. Last month the company secured $30 million in funding to poise the app as the “next big thing.”
With 30 million members already on Viddy, companies are jumping on board with these 15 second videos to offer promo codes, exclusive offers and backstage sneak peeks. Celebrities are using the social media platform to continue the conversation with their fans as well. Britney Spears recently started a Viddy account, sharing videos from backstage on the set of The X Factor. Bill Cosby is very active on the social media platform with 59 recorded videos already under his belt. Continue reading “Watch Out for Viddy!” »
You’ve implemented a social media strategy for your organization. You post daily updates and tweets and you start to see an increase in followers. However, in the world of social media marketing, it can be difficult to objectively measure results if you’re not sure what to look for. We’ve compiled a list of performance indicators to help you measure your brand’s social media presence.