Today marks the one year anniversary of the launch of Google+. On June 28, 2011 Google rolled out its social media platform Google+ to rival Facebook’s dominance in the social media category. However, one year later Google’s “next big thing” is being called a ghost town. 170 million people have signed up for Google+, compared to over 900 million people on Facebook. comScore released a report earlier this year showing users spent an average of 3.3 minutes on Google+ in the month of January, compared to 7.5 hours on Facebook in the same month. Another report by RJ Metrics showed that even among active users on Google+, their average time between posts was 12 days and 30% of people who post once never return to the social media platform again. In contrast, 53% of Facebook users and 33% of Twitter users engage with the platforms daily according to a report by the Pew Internet & American Life Project.
While there is a small loyal following that swears by Google+, it’s safe to say that the social media platform’s popularity has yet to trump that of Facebook. Continue reading “Google+ One Year Later” »