Tag Archives: facebook marketing

Google+ One Year Later

Today marks the one year anniversary of the launch of Google+. On June 28, 2011 Google rolled out its social media platform Google+ to rival Facebook’s dominance in the social media category. However, one year later Google’s “next big thing” is being called a ghost town. 170 million people have signed up for Google+, compared to over 900 million people on Facebook. comScore released a report earlier this year showing users spent an average of 3.3 minutes on Google+ in the month of January, compared to 7.5 hours on Facebook in the same month. Another report by RJ Metrics showed that even among active users on Google+, their average time between posts was 12 days and 30% of people who post once never return to the social media platform again. In contrast, 53% of Facebook users and 33% of Twitter users engage with the platforms daily according to a report by the Pew Internet & American Life Project.

While there is a small loyal following that swears by Google+, it’s safe to say that the social media platform’s popularity has yet to trump that of Facebook. Continue reading “Google+ One Year Later” »


Five Common Facebook Marketing Mistakes

Social media marketing is an effective method to interact with your target audience and showcase products and services. Facebook marketing is especially powerful with its 900 million users constantly commenting, liking and interacting with brands. However, there are common mistakes that companies make on Facebook that may jeopardize their brand name. Here are a few to watch out for.

Continue reading “Five Common Facebook Marketing Mistakes” »


Facebook Now Offering Mobile-Only Advertising

Facebook first introduced its Sponsored Stories advertisements in January of 2011. Then in December, the social network announced it would bring Sponsored Stories into the News Feed portion of the Facebook home page. These advertisements are more subtle than ads in the right-hand side desktop in that they show up as “posts from your friends or Pages on Facebook that a business, organization or individual has paid to highlight,” says the Facebook website. An example could be a friend’s check-in at a local restaurant, or a Like for a certain brand. This latest evolution in Sponsored Stories is available in five placement options: Continue reading “Facebook Now Offering Mobile-Only Advertising” »


Two New Features that Improve Facebook Marketing

On Thursday Facebook rolled out two new features that drastically improve the way companies market their products and services on the social media platform. For starters, Facebook has finally introduced the capability to schedule postings. While this was previously available by installing third party apps, this much needed option greatly improves the Facebook user experience. Social media marketers everywhere can now click on the clock icon to schedule updates in 15-minutes intervals and up to six months in advance. You can even choose a date in the past, and Facebook will automatically place the posting in the appropriate place on the page’s timeline.

The second valuable function Facebook introduced yesterday is the Admin Roles option. Admins of business pages can now assign five different levels of roles to others, ranging from manager, content creator, moderator, advertiser and insights analyst. Each role has different permissions (see chart on left) so that each user only has access to what they need to do for their job function. For example, a content creator can post status updates while a moderator can only view and respond to comments. An insights analyst does not have publishing capabilities but can view Facebook insights. The five levels of permissions help companies boost their security for improved brand monitoring and reputation management. Continue reading “Two New Features that Improve Facebook Marketing” »


How Companies Measure Social Media ROI

Companies and their CEOs seem to be increasingly interested in the potential of social media marketing, according to studies conducted this month. A recent IBM study of 1,709 global CEOs found that 16% participate in social media, but that number is expected to grow to 57% in the next five years. 73% of CEOs polled indicate they are investing significantly in ways to better gain insight from their customers. With over 900 million active users, Facebook might just be an opportune platform to gain that valuable insight.

A study by Facebook marketing company Pagemodo concluded 64% of business owners say social marketing is a promising tactic that will eventually produce ROI. Another 20% say social marketing is producing a measurable ROI and plan to continue investing in it, while only 6% are social media skeptics. Continue reading “How Companies Measure Social Media ROI” »


Google’s One-Stop Shop for Nonprofits: What is Local Marketing?

Local marketing uses methods of promotion to bring customers to your brick and mortar location. In the case of nonprofits, successful local marketing can bring in supporters and volunteers for your organization.

Google Places is a free method for businesses and nonprofits to connect with local customers, donors and volunteers. 97% of consumers search for local business online, so Google Places is a helpful platform to ensure you’ll be there when customers are searching for you. You can add photos and videos, highlight special offers and respond to reviews from your Places for business account. Google Places allows businesses to proactively reach customers and build a close relationship with them.

Another popular local marketing solution is Yelp.com, a free service for local businesses to post information, pictures and website links. Customers can write reviews to share with the public. With over 66 million users and 25 million local reviews, Yelp boasts a very large and loyal following – the perfect place for nonprofits to spread their message to the community.

Foursquare uses location-based tracking to allow users to check-in to places they frequent. The social media platform has proven to be a very successful clientele retention tool, especially in urban areas.

Facebook Places is similar in that it allows users to check in at local businesses. Its advantage is that it completely integrates with the social network to drive traffic to the organization’s business page.

Google Places, Yelp, Foursquare and Facebook Places are all pieces of a complete local internet marketing strategy. Blue Interactive Agency can help you develop social media marketing strategies to benefit your nonprofit organization. Offering a wide range of services including Facebook marketing, email marketing and SEO strategy, we help our clients reach their online marketing goals. For any questions, call us at 954-779-2801.


Happy Birthday Twitter!

Happy 6th Birthday TwitterMarch 21, 2012 marks social media network Twitter’s sixth birthday. It’s hard to believe that it was six years ago that co-founder Jack Dorsey tweeted the first ever tweet. Today, Twitter boasts over 500 million registered users and is undeniably the leading micro-blogging system on the web. The site is ranked 9th overall worldwide and 8th in the U.S. by Alexia.com.

The social media network came from humble beginnings in what started as an offhand project by board members of the podcasting company Odeo. In the first years of Twitter, the open communication service experienced a rocky start with stability problems and frequent down times. Those issues are a thing of the past, as Twitter’s growth has since generated massive spikes in usage during unforgettable moments like the FIFA World Cup, the Hudson River plane crash, Michael Jackson’s death, and the Japan earthquake.

Continue reading “Happy Birthday Twitter!” »