Mental Health Treatment Center
the Goal
- To optimize the lead generation process by achieving a cost per lead (CPL) between $6 and $7.
Results
Cost Per Lead: Met goal of $6-$7 at $6.32 per lead
Conversion: Successful lead-to-client conversion – Avg 2.92%
Immediate Support: Messenger aided timely help – We helped setup community management with our client to respond in a timely manner with on brand messaging.
Personalized Approach: Empathy built strong connections – We understood what the consumer on the other end of the advertisement needed and provided a proper user flow.
Facility Growth: Lead conversion boosted facility’s growth – Went from <60% Occupancy to Over 82%+
$
0
Cost Per Lead
0
%
Conversion Rate
0
%+
Occupancy
Services Provided
- Audience Targeting: Identified Californians seeking mental health support.
- Messenger Integration: Used Facebook Messenger for instant assistance.
- Empathetic Messaging: Created relatable ad content and created a real-time experience.
- Real-Time Engagement: Enabled immediate conversations with a real-time response team.
