When choosing keywords, start local, then target as specifically as possible. Often, targeting your local demographic by incorporating local search phrases allows local searchers to naturally boost your search engine ranking. From region to region, a variety of linguistic idiosyncracies exist. For example, soda, cola, soft drink and pop all mean the same thing to different people. [...]
Read MorePosts Tagged ‘organic search’
SEO Tip of the Day – Choosing Targeted Keywords
Tuesday, November 3rd, 2009Yahoo uses search results to display ads with images and videos
Monday, February 23rd, 2009The struggling Yahoo is becoming innovative, announcing plans to incorporating ads and images into their paid search results. It is a new type of search advertising that allows images and even video to appear within paid search listings when in the past this area was simple text advertisements with links. It is typical for marketers [...]
Read MoreSearch Impression and Branding a Company
Friday, September 5th, 2008To target direct response business, search is your solution. In efforts to further explore the implications of online visibility and its effects on company branding and recognition, Google recently performed a study to isolate the search results of organic search terms on paid search ads across four categories: cosmetic, beverage, food/snack and household/laundry. Participants of [...]
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