Posts Tagged ‘web analytics’

 

Google to Connect Music Beta with New MP3 Store

Friday, October 14th, 2011

In the past year, Google has entered into several new markets and expanded its product offerings with services like Google+ and Google Offers. Five months ago, the billion-dollar company introduced Music Beta, a cloud music service. Up until now, Music Beta had limited capabilities, but according to The New York Times, Google is in negotiations [...]

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Google Analytics Offers Real-Time & Premium Tier

Friday, September 30th, 2011

It goes without saying that Google Analytics is the undisputed king of web analytics. Yesterday, Google announced in a blog post that it has launched a Real-Time analytics tool that will make it easy for Web site owners to see what content their audience is clicking on as it happens, and use that data accordingly. [...]

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Google Chrome & The Johnny Cash Project

Wednesday, September 14th, 2011

On Monday, Google Chrome revived its crowdsourced Johnny Cash art project/ad to commemorate the eighth anniversary of the legendary singer’s death. The final, fan-made music video is for Cash’s posthumously released song, “Ain’t No Grave.” Aside from the promotional aspects of the tribute, “The Johnny Cash Project” is a truly remarkable piece of work, drawn [...]

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“National Geographic Has Gone Google”

Tuesday, August 16th, 2011

Last week, we reported on how cloud computing has become all the rage in the world of IT. Cloud solutions like Google Apps free your company of the time, money and hassles of managing IT internally. As Google Apps’ active customer base grows to over 30 million, many of the 3 million businesses that utilize [...]

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Before Launching Your Website, Add These to Your Checklist, Pt.2

Friday, March 11th, 2011

Last week, we brought you an extended list of necessary checks before going live with a website based on Smashing Magazine’s 15 Essential Checks Before Launching Your Website. Today, we continue with Part II, a more detailed to-do list designed to test proper functionality, script language compatibility and accurate and effective analytics. 6.  Functionality Check [...]

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The Powerful Influence of Web Video

Friday, May 21st, 2010

At the South Florida Interactive Marketing Association Summit last Friday, May 14th, online marketing experts and social media strategists shared their insights and experiences in the interactive marketing realm. One common topic that came up among several speakers was the growing influence of video in social media. Of the many companies that engage in social [...]

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Silverpop and SeeWhy Partner to Automate and Optimize Abandonment Follow-up Actions

Tuesday, September 8th, 2009

Silverpop, currently the world’s sole provider of marketing automation solutions and email marketing has partnered with SeeWhy, Inc., the website conversion company.  Silverpop accommodates the specific demands of B2C and B2B marketing, while SeeWhy optimizes real-time actions of unique visitors to a site, improving website conversion through perpetual analysis of visitors’ behaviors.  The partnership between [...]

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