At the South Florida Interactive Marketing Association Summit last Friday, May 14th, online marketing experts and social media strategists shared their insights and experiences in the interactive marketing realm. One common topic that came up among several speakers was the growing influence of video in social media.
Of the many companies that engage in social media [...]
Posts Tagged ‘web analytics’
Silverpop and SeeWhy Partner to Automate and Optimize Abandonment Follow-up Actions
Tuesday, September 8th, 2009Silverpop, currently the world’s sole provider of marketing automation solutions and email marketing has partnered with SeeWhy, Inc., the website conversion company. Silverpop accommodates the specific demands of B2C and B2B marketing, while SeeWhy optimizes real-time actions of unique visitors to a site, improving website conversion through perpetual analysis of visitors’ behaviors.
The partnership between these [...]
Google responds to the Atlantis rumors
Monday, March 2nd, 2009When Google unleashed its Oceans feature for Google Earth, the rumor mill began to center on an area of odd grid-like markings on the seafloor. Many were speculating that the maze-like markings were that of the legendary lost city of Atlantis, thinking that the markings looked like the outlines of a sunken city.
In efforts to [...]